Even though one can install Fedora in a Virtual Machine using VMware Fusion nonetheless it is not an officially supported Guest OS under VMware Fusion. This means that even if you can get VMware Tools to install there may still be issues and you might also need to apply some 3rd party patches as well. YMMV.
That said, have a look at: How-to Install VMWare Tools on Linux Fedora 18 Gnome3 Easy & Step-by-Step Visual-Guide